14.10.11

Product Product Product and more Product

I just logged onto Yahoo and right there in the middle of the screen where they list the latest stories was an article from Forbes Magazine listing the most anticipated cars of 2012. Well my first thought was that we already have several 2012 models already in stock at Pundmann Ford including the Mustangs, Escapes, Explorers, Fusions, Edges, Focus', Super Duty's, Fiestas, Flexes, and Taurus'. I then realized they were talking about new releases in the 2012 calender year. The other thing I notices was the picture associated with the article of the new Ford Fusion based off the concept of the Evos. The top five cars on the list of most anticipated cars for 2012 according to the Forbes article is dominated by Ford with three cars on the list; the C-Max, Escape and Fusion. Ford recently refered to the new Fusion as the "Camry Killer".

Product is king in the industry these days and Ford is right on top of it. Put that along with their strong financial decisions of tbhe last few years, their superb offerrings of fuel effecient cars and you can tell Ford is positioned to continue to be a leader.

No comments:

Post a Comment